I was once said that all fashion trends that the West absorbs and promotes every season have already been tested in Japan. This time is the other way around: it is an European grown idea, made in China, successfully sold in Japan.
It is another brilliant Swiss idea (along with
Freitag bags, in my opinion).
Bruno Bike is a business idea born to perform Bruno's "pride and philosophy of Switzerland to provide a comfortable riding". It provokes users, preferably office workers, to rethink their daily travel to work. It is a smart alternative to a company car, a 'mini-velo' which shares the style, ergonomics and shape of a normal road bike, with one difference: Bruno Bike is
folding (!), small and very light. They sell like hot cakes in Japan, South Korea and Taiwan. They have become fashionable as the frames are fabricated from chromoly, a high carbon steel, which puts their prices up. According to an article in Monocle: "Bruno Bike accounts for 16 per cent of the 50,000 mini velos sold annually" in the Asian countries listed above.
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brunobike.jp
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| brunobike.jp |
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| brunobike.jp |
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The bicycle distributor Bruno d'Arsié is running and promoting the company from the Alpine village of Klosters, close to Davos. He is a retired cycling champion that did represent the Swiss team from the mid 70s. He came second at his last official championship in 1990.
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| www.cyclingarchives.com |
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| www.cyclingarchives.com |
fajne kółka, szkoda że to na razie taki japoński szpan bez europejskiej dystrybucji. No i dobrze że są większe od typowych składaków dla krawaciarzy, na których człowiek wygląda jakby jechał na kaczce.
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