Vienna came second in the Economist Intelligence Unit's latest survey on the most livable cities in the world. On top of that, I have always admired male fashion for its aesthetics and attention to detail (see my last post about
Pitti Uomo) and I have associated this quality obsession with Savile Row boutiques in London. Then, I discovered Scheer shoes - an Austian born concept of measuring-up and trying-on quality of product personalised according to each and every need of demanding feet.
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| scheer.at |
The process of preparing a pair for a customer takes up to 60 hours of work and demands around 3 meetings with the manufacturer in order to make the shoes feel perfect. The company was founded in 1816 and has been now managed by the same family for 7 generations. The firm went under rapid development during the second half of 19th centrury thanks to the management of Rudolf Scheer. In 1878, Rudolf was given a title of "imperial and royal shoemaker to the court" and his business gained such customers as the Kaiser Franz Joseph, the German Kaiser Wilhelm, as well as the Greek and Serbian kings. After the Great War, the family had to pass on the running of the business to the younger generation which implemented changes in terms of health aspects and experimented with new designs.
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| scheer.at |
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| scheer.at |
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| scheer.at |
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